[JParr]

www.commercialfinanceacademy.com

Learn the products, work the leads, and connect the borrower to lenders yourself. Take ownership of the entire process. This will allow you to squeeze the maximum revenue out of your leads.

Otherwise, if your leads are quality you can sell them to ISOs who will call and work the leads. If there are issues with the leads, you will deal with the pissed off ISOs, not your affiliate network. I'm not sure what a 'relatively low payout' per lead is but I'm not sure I'd expect to make a ton more going this route.'

[JasonBishop]

www.commercialfinanceacademy.com

Learn the products, work the leads, and connect the borrower to lenders yourself. Take ownership of the entire process. This will allow you to squeeze the maximum revenue out of your leads.

Otherwise, if your leads are quality you can sell them to ISOs who will call and work the leads. If there are issues with the leads, you will deal with the pissed off ISOs, not your affiliate network. I'm not sure what a 'relatively low payout' per lead is but I'm not sure I'd expect to make a ton more going this route.'

Most certainly a lead company may be leaving money on the table by not working the leads. I see similar comments regularly. However, if the lead company has the appropriate set up with automation, the labor intensiveness of working leads vs routing them to clients frees up an extraordinary amount of time including other opportunities. Hypothetically speaking, if a lead company can generate 50 Leads Per Day / 30 Days, may charge the client upwards of $50 or even more per lead in this environment. Hypothetically this could lead to Daily Revenues of $2500. Say the overall Net is 20% this approximately $15,000/Month to the lead company or $500/Day Gross Net to the Lead Company. Some people want to be marketers, freelancers, financial advisors, ISO's, Brokers etc. Everyone has their own thing.

@Chinotto - If you have the automation, marketing, and campaigns dialed in and it sounds like you might...you just need to hit the ground for a while and get established. Those loyal clients will stick around so long as you help them achieve their objectives in helping them to be more profitable and save them some headaches along the way.