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10-22-2020, 07:32 AM #1
- Join Date
- Mar 2015
- Location
- Boynton Beach
- Posts
- 3,484
Regardless of product you will always be more successful following a few guidelines rather than shot gunning the masses:
-Target a specific industry where you have knowledge/expertise.
-Understand the common needs of the target industry.
-Once getting the prospect on the phone, take the time to understand the business and their needs.
-Offer a solution to the need.
-Constantly stay in front of those whom you have reached out to with targeted marketing. Example: I cold called a staffing company over a year ago. I never got the owner on the phone. I followed up with emails. She was receiving and opening our marketing campaigns for months without a reply. She called me out of the blue one day because she had enough with her current factor. She told me she kept my contact details on a yellow sticky on the edge of her computer screen. Result: Closed a $4Mil factoring facility that offered better advance rates, a lot more cost effective, and some banking services her factor could not offer as they are not bank owned.
KHKevin Henry
VP-Business Development
Seacoast Business Funding, a division of Seacoast Bank
561-850-9346
Kevin.Henry@SeacoastBF.com
1880 N Congress Ave., Suite 404
Boynton Beach, FL 33426
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