[SFC]

We are a factor an an asset based lender so it's a different product than MCA. My calls are VERY targeted: industry, size, customer base, revenue, TIB. If you are randomly calling everybody and their uncle asking "do you need money?" you would certainly have to call a lot of people. I am not selling money.....I am offering a solution to a problem.

Yup fair enough, but obviously your OG answer doesnt match the platform because most people here are selling MCA.

[Kevin Henry-Seacoast]

Yup fair enough, but obviously your OG answer doesnt match the platform because most people here are selling MCA.

Regardless of product you will always be more successful following a few guidelines rather than shot gunning the masses:

-Target a specific industry where you have knowledge/expertise.
-Understand the common needs of the target industry.
-Once getting the prospect on the phone, take the time to understand the business and their needs.
-Offer a solution to the need.
-Constantly stay in front of those whom you have reached out to with targeted marketing. Example: I cold called a staffing company over a year ago. I never got the owner on the phone. I followed up with emails. She was receiving and opening our marketing campaigns for months without a reply. She called me out of the blue one day because she had enough with her current factor. She told me she kept my contact details on a yellow sticky on the edge of her computer screen. Result: Closed a $4Mil factoring facility that offered better advance rates, a lot more cost effective, and some banking services her factor could not offer as they are not bank owned.

KH