[Franklin]

Just to finish Kevin's sentence, as opposed to creating a problem or creating a need and then filling it, which is what sales and marketing is.

Sales and marketing is more identifying a group or segment of people that have a problem that you are in position to provide a solution for, which I think is what you meant.


Creating a problem or need and filling it, is more like going to a deli up the street and offering them protection, for a nice weekly kickback, and when they refuse, heading back at night and breaking all their windows and then taking a dump on the grill where they make the sandwiches.

There was never a problem until you showed up.


















Www.B2BRecon.com