[abfunders]

We are a factor an an asset based lender so it's a different product than MCA. My calls are VERY targeted: industry, size, customer base, revenue, TIB. If you are randomly calling everybody and their uncle asking "do you need money?" you would certainly have to call a lot of people. I am not selling money.....I am offering a solution to a problem.

Just to finish Kevin's sentence, as opposed to creating a problem or creating a need and then filling it, which is what sales and marketing is.