[Kevin Henry-Seacoast]

Shops making real money don’t cold call at all. Merchants are reaching out to them

Companies of size and with great reputations have the luxury of getting a lot of referrals from current clients, industry partners, and referral sources. You cannot be complacent and solely rely on the phone magically ringing. It is imperative to constantly market to new referral sources and companies directly.

It is great to cold call a company and get the response...."I have heard of you and your firm from a friend and have been meaning to call you".