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09-09-2020, 11:52 AM #1
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- Apr 2014
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Google PPC Marketing Resource
Hey guys:
Not sure if anyone is interested but I thought I'd share. One of the differences between multi person shops is the ability to generate their own leads using their own Google platform.
The trouble is not many out there know this space from a digital marketing POV.
Over the last year, I hired several large advertising companies and spent thousands of dollars trying to figure out the right resources all to come to the inevitable conclusion that not many "experts" out there know much about what they're doing.
Generating your own leads through Google is tough. It's expensive. I finally found a few resources and have spent the better part of the last few months building a solid PPC engine with them.
You are free to borrow my team on a contract basis. I'm not offering a lead gen service as the leads will go directly to you through your own Google PPC Ads account. We can't see what comes through and will be relying on you on a week by week basis to improve performance.
1) Why am I offering this instead of gobbling my own leads?
I optimized the system to a point where I can increase the budgets and prune the bad search phrases. It doesn't require the resources that I hired. I have zero interest in running a sweat shop.
2) What's the cost?
I wouldn't start unless you're prepared to do about $100/day in an ad budget to start Monday through Friday. Google will do deduct this directly from you. To set you up costs a flat fee to setup and then an ongoing cost for optimization requests. You're billed monthly.
3) What kind of return am I getting?
Cost per deal for me internally is about $750-$1200 per month on a revolving 30 day basis. Your costs may differ depending on your closing ability, etc
4) How may deals are you originating per month?
Depends on the campaign. I do about 1-2 startup deals and about 2-5 small business financing deals.
5) On average how many calls are you getting per day?
We generate 2-3 CRM leads per day and an occasional call or two via phone. Out of 25/week, 80% are junk. The rest turn into an app
Those are the FAQs I can think of. If you have more, DM me on here.
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09-09-2020, 04:12 PM #2
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- Oct 2013
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Interesting program aak723. A couple of quick questions I have are:
What’s the average size deal funded?
Why are 80% no good, that’s a very high percentage, usually we’re in The 50-60% range...? Is this during Covid you are seeing these numbers or before?
How big can your budget grow to before you start Bumping heads with the the big 7 figure Spenders?
Should someone who starts this already have a good online footprint/active social media Status?
Just curious.
Www.B2BRecon.com - Stop spending so much time chasing merchants who are avoiding you. There’s a faster way.
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09-10-2020, 04:44 PM #3
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- Apr 2014
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- Chicago, IL
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- 185
Hi Franklin:
Average funding sizes range from $25K to about $45K. If you can do equipment, we've done a few $75K+ equipment deals too.
Yes, post covid we're seeing a lot of deals that we can't fund. I shouldn't say they're garbage because a few months ago I could stack behind them and offer reversals, etc. Just given the restraints in the space, it's tougher to find the better deals.
Re: budget -- it's all relative to how much you can handle. I did a sizeable monthly budget and didn't notice any bumping of heads. In fact things have gotten easier as most of the big guys are concentrating on SEO instead of ads. That's why you'll run into LendingTree, top10 sites, etc. Goods ads convert. What happens after that is where most people lose.
Re: footprint. I have a crappy site, lol. I was going to redo it but decided against it for now. I don't do facebook which I think is even more garbage nor am I on Twitter. I do have an active LinkedIn Page and it does get hit often but rarely is it from someone who becomes a client.
So no, I don't think online presence matters. What helps however is testimonials.
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09-12-2020, 12:12 PM #4
- Join Date
- Aug 2020
- Location
- Rochester
- Posts
- 39
We tried but our PPC result was very disappointing
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09-12-2020, 07:50 PM #5
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- Apr 2014
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- Chicago, IL
- Posts
- 185
Hi Mike:
PPC isn't for everyone. I am sharing my template thats given me decent results to keep my resources busy as we wait to recover. I have zero interest in expanding right now as keeping tabs on remote sales people isn't my thing.
Happy to chat with you DM if you wish.
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09-13-2020, 08:10 PM #6
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09-13-2020, 08:18 PM #7
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Thanks aak723.
Where the bumping heads comes from is when you're bidding on more competitive phrases, especially when a competitor has the maximum bid option on, driving up click prices.
Having a relevant site does help with click prices, and social media signals (ie. sharing of your site pages, your links, your content, constant updates, etc.) do play a part in that relevancy.
For online marketing in general, (especially SEO) your online presence and social activity is factored in pretty strongly. You can't really rank for anything valuable without it, (unless you're doing some type of growth hack)..
www.B2BRecon.com
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09-13-2020, 10:43 PM #8
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I don't do SEO.
I've never run into an issue with PPC the likes of which you're describing. The big guys, as of the last few months, are top 10 loan sites like LendingTree, Top10businessloans, etc. Most of the guys that were regulars created SEO strategy to hedge against their PPC strategy.
I found good ad placement with a decent landing page, some online testimonials, etc and we've been able to get apps pretty routinely.
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09-13-2020, 11:07 PM #9
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