[Franklin]

Interesting program aak723. A couple of quick questions I have are:


What’s the average size deal funded?


Why are 80% no good, that’s a very high percentage, usually we’re in The 50-60% range...? Is this during Covid you are seeing these numbers or before?


How big can your budget grow to before you start Bumping heads with the the big 7 figure Spenders?

Should someone who starts this already have a good online footprint/active social media Status?


Just curious.














Www.B2BRecon.com - Stop spending so much time chasing merchants who are avoiding you. There’s a faster way.

[aak723]

Interesting program aak723. A couple of quick questions I have are:


What’s the average size deal funded?


Why are 80% no good, that’s a very high percentage, usually we’re in The 50-60% range...? Is this during Covid you are seeing these numbers or before?


How big can your budget grow to before you start Bumping heads with the the big 7 figure Spenders?

Should someone who starts this already have a good online footprint/active social media Status?


Just curious.














Www.B2BRecon.com - Stop spending so much time chasing merchants who are avoiding you. There’s a faster way.

Hi Franklin:

Average funding sizes range from $25K to about $45K. If you can do equipment, we've done a few $75K+ equipment deals too.

Yes, post covid we're seeing a lot of deals that we can't fund. I shouldn't say they're garbage because a few months ago I could stack behind them and offer reversals, etc. Just given the restraints in the space, it's tougher to find the better deals.

Re: budget -- it's all relative to how much you can handle. I did a sizeable monthly budget and didn't notice any bumping of heads. In fact things have gotten easier as most of the big guys are concentrating on SEO instead of ads. That's why you'll run into LendingTree, top10 sites, etc. Goods ads convert. What happens after that is where most people lose.

Re: footprint. I have a crappy site, lol. I was going to redo it but decided against it for now. I don't do facebook which I think is even more garbage nor am I on Twitter. I do have an active LinkedIn Page and it does get hit often but rarely is it from someone who becomes a client.

So no, I don't think online presence matters. What helps however is testimonials.

[Franklin]

Thanks aak723.

Where the bumping heads comes from is when you're bidding on more competitive phrases, especially when a competitor has the maximum bid option on, driving up click prices.

Having a relevant site does help with click prices, and social media signals (ie. sharing of your site pages, your links, your content, constant updates, etc.) do play a part in that relevancy.

For online marketing in general, (especially SEO) your online presence and social activity is factored in pretty strongly. You can't really rank for anything valuable without it, (unless you're doing some type of growth hack)..












www.B2BRecon.com

[aak723]

Thanks aak723.

Where the bumping heads comes from is when you're bidding on more competitive phrases, especially when a competitor has the maximum bid option on, driving up click prices.

Having a relevant site does help with click prices, and social media signals (ie. sharing of your site pages, your links, your content, constant updates, etc.) do play a part in that relevancy.

For online marketing in general, (especially SEO) your online presence and social activity is factored in pretty strongly. You can't really rank for anything valuable without it, (unless you're doing some type of growth hack)..












www.B2BRecon.com

I don't do SEO.

I've never run into an issue with PPC the likes of which you're describing. The big guys, as of the last few months, are top 10 loan sites like LendingTree, Top10businessloans, etc. Most of the guys that were regulars created SEO strategy to hedge against their PPC strategy.

I found good ad placement with a decent landing page, some online testimonials, etc and we've been able to get apps pretty routinely.

[Franklin]

I don't do SEO.

I've never run into an issue with PPC the likes of which you're describing. The big guys, as of the last few months, are top 10 loan sites like LendingTree, Top10businessloans, etc. Most of the guys that were regulars created SEO strategy to hedge against their PPC strategy.

I found good ad placement with a decent landing page, some online testimonials, etc and we've been able to get apps pretty routinely.

If you spend enough you’ll totally get a lot of apps naturally. I’m just saying there are ways to lower the cost per click which lowers the cost per app.