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10-15-2014, 01:56 PM #1
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MCA Business Development Personnel
I'm sharing some observations based on our experiences in being cold contacted by various funding companies' business development departments.
- Your business development people should know precisely who they should be targeting. They should never blanket e-mail solicitations to an entire team using e-mail addresses designated for customers.
- They should have a basic understanding of the English language.
- They should be curious.. At least a little bit. Your business development people should never be made look foolish; "have you been to our site?" "Oh, I am checking it out now (or will later)."
- They should never cold contact someone who has never contacted them with an e-mail like this; "I'm Bill with Expert Funding. I am e-mailing you to see what you can do for us."
If you have concerns that your business development staff / person / team is sub par, private message me and if there is an e-mail I can offer up as evidence, I'm happy to do so.Last edited by JayBallentine; 10-15-2014 at 02:11 PM.
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10-15-2014, 01:58 PM #2
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10-15-2014, 02:06 PM #3
well, Jay has a point.....
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