[Michael I]

they failed because of crap leads or?

Combination. I know that I personally wasted ten of thousands of dollars on technology and lead sources. Alot run out of money. Next dont underestimate the power of a second voice ,i have been doing this for 10 plus years and as good of a salesman that I am ,there are times that a different style of sales pitch will work wher i failed.
Also offers are bigger and better if the owners are syndicating.
Bonuses are huge also ,true story I sold a 250k with rapid at zero commission just because that deal will make me hit a million funded with a 3% bonus. The poor iso that tried selling it at 2% called me thinking he was being backdoor.
next is my theory that all funders are scumbags and steal deals if they get one sub every 6 months. They look at is it worth me to keep this iso . Now larger iso even if they do not do a lot of business their is potential, however one guy in his moms basement is another story .