[JasonBishop]

Jason - you are so incorrect - jump over to a Domain Broker - example www.sedo.com there are others, it owned by United Internet AG which I've been part of since 2013 or so.

The Value of Virtual Real Estate is in they eyes of the end user . There are methods of creating & generating traffic without playing the PPC Game. Most business owners are not equipped financial to swim in that pond.

The time is go back to old school methods that we used to generate traffic prior to Google, Bing, Yahoo etc.
Just takes time - patience - and work. Like a turtle crossing the road chasing water - not fast but successful.

Dave,

A Brand New, Unused URL with no existing website or content has the value of its cost present moment. Those Expired URLs or people selling on Sedo or other domain auctions that actually have value are because they generate traffic which is what people are buying. Even if the site no longer operates it still may have some value from its previous traffic and could possibly be used for other purposes or a private blog network. We are talking about a brand new url and the one in question here would probably end up making someone lose money because it could ultimately get shut down. We are not comparing an existing or older url. We are looking at a URL that is brand new. Which anyone that purchases it shouldn't spend more than $12.00 on it.