Why You Should Avoid UCC Leads Like The Plague

Let’s talk about one of the most revered forms of leads in the merchant cash advance business: UCC Leads

To be honest with you, I don’t know any of the big dogs in the merchant cash advance industry that rely on UCC Leads.

The only brokers I see buying UCC Lead lists are usually startup brokers and ISOs, or ISO shops that have a cold calling boiler room set up and hit the phones all day long, trying to pummel their way into the hearts of frustrated small business merchants looking for capital.

Why are UCC Leads not used by any of the big ISOs in the cash advance industry?

That is a question that I found myself asking in 2014 when I was working at a small ISO shop that had just started up in the financial district of NYC.

I learned over time that it isn’t that UCC Leads don’t work. They do.

It’s just that they’re unreliable if you want to actually build a sustainable, predictable, and scalable merchant cash advance business over the long term.

Let’s take a look at some of the pros and cons of using UCC Leads...

Read More: https://lendnet.io/blog/why-you-shou...ke-the-plague/