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09-30-2014, 03:23 PM #1
- Join Date
- Oct 2013
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- Designer
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Last guys weren't marketers, and Kevin is a Shark, not a marketer either. You can easily funnel out the bad start up leads in a way that doesn't tie up or cost human capital. And if IOU is aligned properly, they'll be able to monetize a large percentage of those leads, and this case, having Kevin would help that.
Nike - Michael Jordan
Apple (iPod) - U2
FUBU - LL Cool J
OPI Products - Serena Williams
Tommy Hilfiger - Grand Puba (from Brand Nubian, and was not compensated).
Numerous NY Times Bestsellers - Oprah - Oprah book club
All of these companies/people increased sales/usage using these celebrities to endorse. Any book Oprah reviews positively goes on NY times best seller. But agreed, 90%+ of celebrity endorsements cannot be linked to an increase in sales and usually result in a waste of money. Much better to align yourself with a partner who compliments your weaknesses and build a relationship where you both stand to gain.
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