[Franklin]

For Lead sources, whether you do it yourself, hire an employee, or use a third-party company, you will want these attributes:


-Excellence
-Speed
-Cost effectiveness


Generally, you can only pick two of these, and the third one will be omitted, unless you have and/or are willing to put up an investment of SKILL to build or acquire an Asset or KEY RELATIONSHIP.




1st) Lead Source - Cost Effective and Fast - Excellence is Omitted. The leads will generally be small deals, desperate merchants, or deals far and few between.


-Very Old Uccs
-Overseas call floors with a BAD system, untrained or selling leads 100 times
-Merchants indicating no interest and still pushed as a live transfer
-Yellow Pages


Surprisingly, you can actually still fund deals in this scenario, especially if you're a grinder. It's just more work, more discomfort, but if you're willing to push, you'll gain a lot of experience, and a real appreciation for real leads, and the processes to be successful.





2nd) Lead Source - Excellent and Fast - Cost is not Considered.

The leads will be receptive, will convert at a good percentage, and will be big to nice sized deals. You'll get a lot of them, on demand, and you'll be able to grow quickly and see strong revenue, as long as you are mindful of your business practices.

But baby will it cost you upfront. You will pay big in the beginning because the best leads delivered fast, unless you have a KEY RELATIONSHIP or an Asset you used your SKILL to create (or acquire).

You’ll be depending on outside, hyper competitive platforms like Google, or expensive, hard to track ones like television, and banging heads with 7 figure monthly advertising budgets.


-Google PPC, Facebook PPC (not as bad as Google)
-Television
-Radio
-Brand Name Business Websites (CNBC, CNN)
-Vetted, Qualified Real Time Leads and/or Transfers from 3rd party USA companies
-Large internal Call Center 20-100 employees





3rd) Lead Source - Excellent and Inexpensive - Time is not Prioritized


Typically you're taking the time to learn how to do the marketing yourself, and maybe teaching an assistant as well. You're learning how to build campaigns, get customers take action, understanding what triggers people respond to, learning the delivery mediums, and testing little by little, spending only what you can afford to lose.

Or, you're building a network with lawyers, accountants, and other middlemen service providers to provide you referrals, which are always the best type of lead.

Or you're honing your sales skills on the phone. Basically, this boils down to manual labor, grinding to get it done.


-Email
-Phone (if you're good at it)
-Service professional referrals
-SMS
-Partnering with a similar company and being trusted to receive leads
-Developing the SKILL to create an Asset
-Developing a KEY RELATIONSHIP (also an asset).
-Taking the time to train an overseas call center properly



Mailers can be Excellent leads, but they are not cost effective upfront (unless done manually yourself), and they require a slow build up, but do pay off well over time.














www.UccRadar.com - Beta Test our Merchant Audio Web Forms!