[isaacdstern]

quick story here...about 2 years ago we were doing our normal PPC bids at $15 per click and suddenly out of the left field the bid jumped to $20...we did our research and saw that Ondeck was driving the cost up. now the normal practice if you want to outbid someone is to jump the bid by $1 not $5... fast forward to today...the cost per click is up near $35-$40 and because of company like Ondeck it keeps rising.So back to the point of the article...the cost of marketing and origination are literally off the charts and most brokers only see profits once a deal has renewed.

This is interesting Isaac. What do you mean that OD has outbid everyone? Are you talking about Google AD Words?

[Franklin]

quick story here...about 2 years ago we were doing our normal PPC bids at $15 per click and suddenly out of the left field the bid jumped to $20...we did our research and saw that Ondeck was driving the cost up. now the normal practice if you want to outbid someone is to jump the bid by $1 not $5... fast forward to today...the cost per click is up near $35-$40 and because of company like Ondeck it keeps rising.So back to the point of the article...the cost of marketing and origination are literally off the charts and most brokers only see profits once a deal has renewed.

Isaac, how does the cost of marketing via PPC compare with the costs of your other forms of marketing, is PPC more or less expensive?

[isaacdstern]

PPC is far and away the most expensive marketing we do but also the most effective

Isaac, how does the cost of marketing via PPC compare with the costs of your other forms of marketing, is PPC more or less expensive?