The article seemed to leave out that the cost of origination has absolutely gone off the charts in the past few years and in most cases the broker does not make any money on a deal till a deal renews.

This article refers to large lenders going direct and cutting off most of their brokers.

The large lender they are referring to is Ondeck and the main reason the cost of marketing has gone off the charts is because Ondeck has outbid everyone else out there by 20-30% per click.