the only way this will happen is if one of these new shops who don't really know cash advance but see the factor rates and decide its good to throw some money at, starts doing it since it appears to be great way to gain market share, not realizing there is good reason that no one else is doing it . and then after a year of losing money they will stop. but leaves an opportunity for ISOs to make some money in the meantime until the funder realizes bad idea. Same concept as first funds doing achs without bank statements, or ondeck 1 month statement, or ondeck split repayment, or genesis funding all the crap no one else would touch , etc
none of those are going on now, the funders realized bad idea and stopped, but for the time they were doing it there was opportunity to get some deals done that would otherwise never have been done