[mcaguru]

Everyone is jumping in, square has the option built into the terminal for the merchant. the same applies for amazon, paypal, etsy etc.. square aggressively markets to the restaurants, and the equipment is offered for free in exchange for the processing that is directly tied into First Data of Omaha.

Correct ...I believe many many large institutions will be offering Capital to business owners ...No one yet carved out a name like Heintz has done for Ketchup ... So in this Scenario a johnny late comer can pop up as a unit from CIT or Goldman or Shopify or GE or etc etc and win market share almost over night that Kabbage and etc's has been hustling for a decade on .... 3 Superbowl Ads about them offering business capital to Merchants and they can get a household name! ...now for Subprime and Super-Subprime (especally Super) that becomes harder to break-in late.