[rhum2016]

You can't scale with Adwords in the financial industry without a 6 to 7 figure budget.

The smaller companies doing well in this industry with adwords can generate leads for about 15 to 100 a lead, but it's only 100 - 300 leads a month, TOPS. Very selective keywords (long tail), proper and numerous negative keywords.


But every one of those smaller companies doing it have the same experience in common...
As soon as they've tried to increase their budget and scale, they lose their ROI and get their butts
handed to them.

When you stay niche and stay small (in this industry) you're fine but as soon as you venture
into OnDeck, Kabbage, PayPal land, your level 10 wooden sword gets crushed by level 150 ultra diamond.

They set parameters to automate overbidding whatever the highest click is currently, and an upper
five figure daily budget means they never have to turn off the faucet.


Facebook is ideal (as Winning and Enablement mentioned) for clearly targeting your ideal customer, and then re-marketing to them through feeds, groups, FB messenger, and email. It takes time and some setup.

Facebook is not Google, where your customers go on a search engine with a problem searching for a specific solution. A person on facebook is socializing or doing other generally leisurely activities, so an ad is more of an interruption, and while the merchant is the one taking action, it's more of an impulse
buy, just like any display ad.

But that does give you insight into the customer: they're either going to be someone who was thinking about what you're offering, and has a legitimate interest to "LEARN" more, which means they'll eventually become a customer, somewhere at some time, or they'll be someone desperate with no options, and they'll think it's their lucky day that they stumbled on your ad.

Neither scenario is great if you're looking for a payoff in the immediate future, which most people are, which is why they say the platform sucks, but the first scenario is profitable over time if you are following up and tracking and maintaining some type of lead nurturing process.










www.UccRadar.com - 50 Man USA call centers without the staffing, training, hiring, overseas headaches.

See many people with this opinion of certain products or services dont work on FB because people arent looking to buy. Facebook did over 60 BILLION in ads rev last year, not just from products people are more likely to click on or buy. Yes the words you use in ads are key as some are banned do to payday lending.
Bottom line is FB is underpriced right now for the attention it gets, Google Ads is overpriced. FB wont be underpriced for too much longer, as well as other platforms like linkedin. Scaling on FB isnt going from $50 to $50,000, its running ads at $20, running A/B Testing, then increasing budget as high as your budget allows while continuous measurement and review of your ROI.

[Franklin]

See many people with this opinion of certain products or services dont work on FB because people arent looking to buy. Facebook did over 60 BILLION in ads rev last year, not just from products people are more likely to click on or buy. Yes the words you use in ads are key as some are banned do to payday lending.
Bottom line is FB is underpriced right now for the attention it gets, Google Ads is overpriced. FB wont be underpriced for too much longer, as well as other platforms like linkedin. Scaling on FB isnt going from $50 to $50,000, its running ads at $20, running A/B Testing, then increasing budget as high as your budget allows while continuous measurement and review of your ROI.

Well first, as I’m sure you know, it’s the market that sets the prices, not “Facebook” per se, and underpriced overpriced in this particular situation is not as relevant as roi. Plus we have to look at the full picture, not compare apples to oranges.

A substantially large portion of FB’s 60 bil ad revenue comes from health and wellness and beauty, and other consumer driven industries.

Also there are many companies who spend a lot on FB and other social for branding and to have that online presence and footprint, which also helps their Seo, but is not necessarily specifically for immediate lead/sale generation.

The demand is not as high for leads in the financial services sector on Facebook because many companies haven’t figure out how to generate B2b customers profitably and quickly.

A 40,000 loan/advance is a more thoughtful decision, and can involve more than one person.

FB gives a ton of exposure but in this industry that’s also not necessarily a great thing if you’re not setup properly for it, because our ideal audience needs to follow certain parameters. Even with targeting you can have too many of the wrong people seeing your ad and clicking, (wastes money), calling you (wastes time), or filling out web forms with assumptive aggression when indicating certain sales stats.

Google is more expensive because there are more people that have figured it out.












Www.UccRadar.com - Merchants who want you as much as you want them.

[rhum2016]

Well first, as I’m sure you know, it’s the market that sets the prices, not “Facebook” per se, and underpriced overpriced in this particular situation is not as relevant as roi. Plus we have to look at the full picture, not compare apples to oranges.

A substantially large portion of FB’s 60 bil ad revenue comes from health and wellness and beauty, and other consumer driven industries.

Also there are many companies who spend a lot on FB and other social for branding and to have that online presence and footprint, which also helps their Seo, but is not necessarily specifically for immediate lead/sale generation.

The demand is not as high for leads in the financial services sector on Facebook because many companies haven’t figure out how to generate B2b customers profitably and quickly.

A 40,000 loan/advance is a more thoughtful decision, and can involve more than one person.

FB gives a ton of exposure but in this industry that’s also not necessarily a great thing if you’re not setup properly for it, because our ideal audience needs to follow certain parameters. Even with targeting you can have too many of the wrong people seeing your ad and clicking, (wastes money), calling you (wastes time), or filling out web forms with assumptive aggression when indicating certain sales stats.

Google is more expensive because there are more people that have figured it out.












Www.UccRadar.com - Merchants who want you as much as you want them.

FB creates a pricing and bid structure just like google. The market then pays the price for the audience its targeting. The market didn't figure google out to affect their pricing, google figured out the market, and fb will change as well, and it WONT get cheaper.

We all know MCA or other loans are different from a consumer low cost product, but to say people cant figure it out is not reality. Test and see what works on your own.

Brand awareness is a specific choice to the ad creation so its priced accordingly as are page like, clicks to website or other choices.

Heres two ads from Reliant, lets ask them what their spend and ROI is?
Attachment 2427

Attachment 2428

[Franklin]

FB creates a pricing and bid structure just like google. The market then pays the price for the audience its targeting. The market didn't figure google out to affect their pricing, google figured out the market, and fb will change as well, and it WONT get cheaper.

We all know MCA or other loans are different from a consumer low cost product, but to say people cant figure it out is not reality. Test and see what works on your own.

Brand awareness is a specific choice to the ad creation so its priced accordingly as are page like, clicks to website or other choices.

Heres two ads from Reliant, lets ask them what their spend and ROI is?
Attachment 2427

Attachment 2428

Well of course the market figures out google, or FB, or any other platform, that’s exactly what Seo is and other optimization techniques, and the market 100% affects their pricing structure, how on earth would it not?

It was easier in the earlier years before Google became antagonistic towards people gaming their engine, but there are still best practices to follow that increase conversion. It’s not Google who sets the prices, they create a simple platform that allows the competition to do that, which is more beneficial to them, and which other outlets have copied.

Never said that FB can’t be figured out if you see what I wrote. I said Google has been figured out, and many people (not all) have not figured out how to get a fast ROI with Facebook. In the future that will most likely change but it’s not reality now.














Www.UccRadar.com

[Shorebird]

FB creates a pricing and bid structure just like google. The market then pays the price for the audience its targeting. The market didn't figure google out to affect their pricing, google figured out the market, and fb will change as well, and it WONT get cheaper.

We all know MCA or other loans are different from a consumer low cost product, but to say people cant figure it out is not reality. Test and see what works on your own.

Brand awareness is a specific choice to the ad creation so its priced accordingly as are page like, clicks to website or other choices.

Heres two ads from Reliant, lets ask them what their spend and ROI is?
Attachment 2427

Attachment 2428

These links are as dead as 1st Global Capital.

[fundor]

Due to market saturation in the b2b space, Short term Roi is impossible to achieve on any real scale, regardless of platform unless you are solely looking to calculate ltv (lifetime value) on spend. Meaning your marketing won't work unless you drag out your model to infinity. Good luck!

[Nunya]

Marcus-Sun Fest ended Sunday. Put down the Sailor Jerry and hit the spell check button.

I saw Marcus at Rolling Loud. Sipping sizurp with Weezy.

[Nunya]

Due to market saturation in the b2b space, Short term Roi is impossible to achieve on any real scale, regardless of platform unless you are solely looking to calculate ltv (lifetime value) on spend. Meaning your marketing won't work unless you drag out your model to infinity. Good luck!

Fake news.

[rhum2016]

Well of course the market figures out google, or FB, or any other platform, that’s exactly what Seo is and other optimization techniques, and the market 100% affects their pricing structure, how on earth would it not?

It was easier in the earlier years before Google became antagonistic towards people gaming their engine, but there are still best practices to follow that increase conversion. It’s not Google who sets the prices, they create a simple platform that allows the competition to do that, which is more beneficial to them, and which other outlets have copied.

Never said that FB can’t be figured out if you see what I wrote. I said Google has been figured out, and many people (not all) have not figured out how to get a fast ROI with Facebook. In the future that will most likely change but it’s not reality now.














Www.UccRadar.com

was specifically talking about pricing with regards to figuring out google or fb.

[rhum2016]

These links are as dead as 1st Global Capital.

dont know what happened but since i see fb and insta ads by lenders/funders/isos i was just posting their ad. Other recent ads ive seen are from Fundwise Capital, Reliant, of course Bluevine, Kabbage, Lendio,, Lending Express, Big Think and a few others... of course we wont ever get their stats however be nice if an insider gives some insight hint hint

[matt.estes]

dont know what happened but since i see fb and insta ads by lenders/funders/isos i was just posting their ad. Other recent ads ive seen are from Fundwise Capital, Reliant, of course Bluevine, Kabbage, Lendio,, Lending Express, Big Think and a few others... of course we wont ever get their stats however be nice if an insider gives some insight hint hint

Facebook should still work for brokers with smaller budgets if you're good at using "custom audiences" and "look-a-likes". Lots of smaller mortgage brokers and real estate agents are able to spend on FB with positive ROI -- and the ad budgets in real estate are many multiples larger than in small business financing.

Honestly -- with half decent video and still creative, Facebook should be easier to spend on for small brokers than Google SEM.

--
Matt Estes
BlueVine

[WestCoastFunding]

dont know what happened but since i see fb and insta ads by lenders/funders/isos i was just posting their ad. Other recent ads ive seen are from Fundwise Capital, Reliant, of course Bluevine, Kabbage, Lendio,, Lending Express, Big Think and a few others... of course we wont ever get their stats however be nice if an insider gives some insight hint hint

I can almost guarantee they do it for branding/online footprint/online legitimacy/SEO purposes or to target brokers.