Noblesamurai is a great tool which I used extensively when learning SEO. I don't know know if
I'd use the word free though. The cost wasn't too bad but the time investment in learning it along with the correct strategies was substantial, and there are still many things that will cost you, especially if you're doing paid traffic.

Also, when using NS correctly, you're using it to identify weaknesses and opportunities in different markets, that you can take advantage of inexpensively. There haven't been optimization weaknesses
for years in the alternative lending industry that can be exploited cheaply (unless you're growth hacking, which is high level and beyond the scope of these tools).


I'd say it's a free/low cost INTRODUCTION to SEO, not a free resource to generate leads in this space... where you can learn what everyone else is doing from the outside looking in, like watching a penthouse party from the top of a telephone pole 100 feet away using binoculars.












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