Doing a good job controlling a brand's damage after a PR disaster, is hard and requires real experience and professional PR skills. That being said, a company still has a 50/50 chance of recovering.

But what if the company doesn't respond at all? What if they ignore and make it sound as if nothing ever happened?

People walk away feeling dumb, stupid and perhaps guilty for having a negative feeling about the company after the entire story was never a big deal at all.


Business as usual.