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02-06-2019, 02:14 PM #6
Reputation points: 22940
- Join Date
- May 2018
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Remember, if your goal is lead generation, every additional step you add, every additional data element you ask for, the less likely you are to convert the visitor. You need to be a capturing information with every single step along the way. Give a little, get a little, that's the funnel value proposition. Like West Coast said, break it up into steps, and capture everything so that even if you lose them, you have lead data you can follow up with. Email should be the very first thing you ask for.
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