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08-20-2014, 11:51 AM #1
Where are you getting your leads?
SEO?
Telemarketing?
Direct mail?
Live transfers or pay-per-call?
Aged leads?
I've preached this before, but I'll bug about it again.... Referrals are the way to go.
How big is your funded database? 3 deals? 50 deals? 1,250 deals? Why aren't you calling these people MONTHLY and asking for referrals?
If you are already doing this, great. But why not take it a step further and think.... Who can send you a ton of referrals? Accountants? Bookkeeping companies? SBA lenders?
Sure, you can beg them for their declines/referrals... And hell, you will probably fund a ton of deals through it!
But just imagine if you called someone and didn't want anything from them.
Imagine if you called someone and spent your time helping them sell their services.
Imagine if you made the price objection "disappear" for a company's sales team.
What would that be worth to an owner? What would that be worth to a sales manager? If you deliver that message right... They would send you ALL of their business. Hell, you could even help them upsell a bigger package, and offer them a few points on top of it!
All I'm saying here.... is get creative. If you pound UCC lists all day and stack loans on On deck, CAN, or whoever... you're just another money peddler, not a true consultant.
Go out and hunt in that big blue ocean of untapped business. I promise, it's worth it.
Zachary Ramirez
Core Business Loans
714-988-4413
zach@corebusinessloans.comLast edited by Zach; 08-20-2014 at 01:26 PM.
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