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01-11-2019, 12:46 PM #1
- Join Date
- May 2017
- Posts
- 123
CRM Tip of the Week - Integrated Customer Data with Salesforce Customer 360
Salesforce has long used the idea of “a 360-degree view on the customer” to describe just how the CRM works in relationship to clients and customers.
Up until now, Salesforce has been great at helping companies get in-depth details on their customers, and then allowing it to be accessed in easy to use and understand apps and clouds. However, one issue that has always remained, is that this data, while easy to use and intuitive on each platform, is still siloed, and users have to navigate between the different platforms to see everything.
Well, that too is going to change. Back in September, Salesforce announced that they were creating a new cross-platform program called Salesforce Customer 360. The idea is to deliver a new way for companies to connect Salesforce apps and create a unified cross-channel customer experience. By placing the customer at the center of the business, Customer 360 will enable companies to usher in dynamic new customer engagement models that bring together service, marketing, commerce and more in entirely new ways.
Read the blog post here!
The CloudMyBiz Team
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