Quote Originally Posted by capaxess View Post
As a matter of fact I did think about and actually cold called CPA's for a while. I also reached out to heavy equipment sales reps, loan officers, medical billing companies (they are intimately connected to medical office revenue streams) and law offices to seek out referrals.

What I discovered is that I was spending an unacceptable amount of time "educating" and not prospecting. I did in fact get some referrals one of which came to contracts but backed out for $75K.

Since I'm trying to develop organic lead generation while maintaining outbound calls at a high level it makes more sense to spend that time ferreting out direct fundings from merchants.

Does anyone else on this board cold call UCC lists? I'd be interested to compare notes
That's great. Maybe those are the people worth setting up an email campaign for and focusing calls on merchants. Either way, you seem to be in the right direction. Sometimes it's dumb luck so keep pushing.