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09-13-2018, 10:36 AM #34Karen37aGuest
And that is how you do it. Not call people up and say HI I can lower your rate and BTW I am a DIRECT LENDER! ....click dial tone
And that is also how you hold low defaults ...that and other things
** But only salespeople can do this. And this is why we are proud of the "salesperson" title
And Kab called us "boiler room isos " numerous times and said we can ruin his "brand" ...so far off base and delusional.
( people who sell on rate and rate alone have been torturing me as a sales trainer...pls stop)
Add**The problem is new salespeople or non-coachable ones ( with many years in the industry) will not take the time to understand how money works or need-based selling, consultative selling. BUT the reality is someone behind the scenes like me is screening those files and finding the need then passing them on...and the companies that just shoot out applications. The FUNDER is doing it because it's their money and do not want to lose it. The ones who do not understand these concepts get major defaults
This cant be recreated thru automation...it will never work long term... true salespeople are always needed. And because I have a computer science degree, the algorithms are created by someone like me...someone like me without a sales background( and sometimes finance), so they are sometimes inaccurate ( the metrics are off) , they do not take the human element into the equation....I can make numerous examples ...advanced underwriting /algorithms
I cant imagine what the metrics will look like in Calif if someone doesn't step in
ADD ** And most brokers want to one call close someone..this is why I do not care what ideas I give out ( a few a keep secret) because most will not listenm they want to close by Friday and to do consultative selling you nned patience and to put the merchants needs ahead of your immediate needs ( which is why I hold an over 90% Renewal ratios, I didn't stack and didn't let them stack and when those 2 million rollover, from all my hard work and coaching ...i laugh a bit and do a happy dance...send a snoopy happy dance to my funders )
This is the way to get high renewals and low defaults...
Renewal Dance https://www.youtube.com/watch?v=_gRpyAGCsiwLast edited by Karen37a; 09-13-2018 at 11:18 AM.
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