Don't have a problem with merchants seeing price of the money. If you haven't done
a cost justification by the time they see paperwork, you'haven't really sold the funding yet.

If we haven't had a conversation on how a $50K advance is benefitting your business,
I haven't done my job. But if you project a 20% increase in revenue (assume you're doing $60K monthly)
that's an annual increase of $144K annually, year after year all things being the same.

So, if I'm getting you $50K for $77,500 (1.35), money is costing you $17,500.
Is it worth $17,500 to jump revenue by $144K, or is it better to just be stagnant.