Getting a large funnel of leads is a big part of the job for any marketer. However, once you have a good volume of leads, you need to do something with them. Specifically, you need to have good qualifying parameters set up so your sales team doesn’t spend a ton of time with leads who are either uninterested or just not ready. To find out who is really interested in your product, you need to set up your lead scoring properly.

When it comes to Pardot, your lead scoring is based upon specific actions taken by your prospects, such as email opens, link clicks, downloads, etc. The idea here is to establish how much the prospect is interested in you. The more engaged the prospect is with your website and your content, the more confident you can be that they are interested in you and your product/service.

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The CloudMyBiz Team






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