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08-05-2014, 01:55 PM #1
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Is cold calling dead?
Imagine you are starting a lemonade stand. You want to sell a lot of lemonade. Unfortunately, there are 10 other lemonade stands, on your street alone, selling the exact lemonade you are selling at the same price.
Do you think a good way to sell a lot of lemonade would be to ask potential customers as they walked by if they are thirsty?
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08-05-2014, 03:08 PM #2
Of course not. You would have to have strawberry lemonade, frozen or maybe a reusable cup...lower price or larger serving size.
Jeannette Nearing | Business Development Officer| AmeriFactors
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08-05-2014, 04:11 PM #3
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- Feb 2014
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Unique selling proposition is a big deal. Jeannette hit the nail on the head, you have to have a crazy straw, a cool cup, or splash a little something extra.
Another approach is to take your self off your street where the competition is at and go knock on some doors (marketing). If you don't have 10 other vendors knocking on the same door (exclusivity), then you don't necessarily have to bring the bells and whistles.
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08-05-2014, 04:13 PM #4
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- Sep 2012
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- New York, NY
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Unfortunately, with cash advances, everyone is pretty much selling the same lemonade. Cold calling is dead if you're a small ISO. Nowadays, the only way to survive is to buy large amounts of inbound leads and it only works if you have deep pockets and a lot of manpower.
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03-19-2015, 12:07 PM #5
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- Mar 2015
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- 11
cold calling is dead.
live phone calls way to go
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03-19-2015, 12:09 PM #6
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- Apr 2013
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- Basalt CO
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- 869
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03-19-2015, 12:21 PM #7
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- Mar 2015
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- 20
Is cold calling dead?
He is definitely wrong about that..cold calling is and will always be the way to go
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03-19-2015, 12:44 PM #8
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- Mar 2014
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- Omaha, NE
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I'll tell you what's not dead. This original post thanks to joelR.
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03-19-2015, 12:55 PM #9
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- Dec 2013
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- 4,713
Cresthill Capital has a many ISO's that send many files that are generated strictly by the cold-calling model.
and BTW as (the) Donald trump says never leave out an opportunity to market yourself.... ....
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bizdev@cresthillcapital.com
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03-19-2015, 01:23 PM #10
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- Aug 2014
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- 109
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03-19-2015, 01:28 PM #11John Celifarco
Managing Partner
Horizon Funding Group
3423 Ave S
Brooklyn, NY 11234
T: (347) 773-3990 | F: (718) 795-1990
Linkedin: Profile
Email: john@horizonfundinggroup.com
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03-19-2015, 01:40 PM #12
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- Sep 2012
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- New York, NY
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Yeah these are more annoying than the posts that go "Hello I'm a newbie looking to start an ISO, can you please spoon feed me all of your trade secrets?"
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03-19-2015, 01:43 PM #13
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- Jul 2014
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- Online
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Question: If cold calling is dead- does that include calling UCCs? No one gets creative anymore or put effort into the cold calls they do. That's why merchants get upset and fed up... Strawberry Lemonade... Sugar substitute... you kind of have to get specific with the people you call... take a look around you. Personalization is key.
Amanda Kingsley
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03-19-2015, 01:55 PM #14
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- Sep 2012
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Cold calling isn't dead. It just depends on your business model. If you're content with having a revolving door of sales reps working 50 hours a week in order to produce 2-3 weekly submissions and barely make any money then cold calling may work for your office. However, if you're looking for sales reps who will actually make money and want to stick around, then cold calling is NOT the way to go. You have to invest in good inbound lead campaigns.
Last edited by MCNetwork; 03-19-2015 at 01:59 PM.
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03-19-2015, 03:52 PM #15
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- Jan 2014
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