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08-05-2014, 04:11 PM #3
Reputation points: 1204
- Join Date
- Feb 2014
- Location
- Chicago, IL
- Posts
- 58
Unique selling proposition is a big deal. Jeannette hit the nail on the head, you have to have a crazy straw, a cool cup, or splash a little something extra.
Another approach is to take your self off your street where the competition is at and go knock on some doors (marketing). If you don't have 10 other vendors knocking on the same door (exclusivity), then you don't necessarily have to bring the bells and whistles.
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