[MCNetwork]

Cold calling isn't dead. It just depends on your business model. If you're content with having a revolving door of sales reps working 50 hours a week in order to produce 2-3 weekly submissions and barely make any money then cold calling may work for your office. However, if you're looking for sales reps who will actually make money and want to stick around, then cold calling is NOT the way to go. You have to invest in good inbound lead campaigns.