[JayBallentine]

We have been testing some stuff we'll be rolling out soon. A teammate had the idea to split test foreign accented voices vs. American for our Interactive and Messenger products. After leaving 1,000 voicemails, the British girl kicked the American girls' butt - using identical script to identical vertical. The British chick also kicked the American girls' butt in the Interactive (Press 1 on steroids) testing.

So, word to the wise; hire British actresses to do your recordings!

[Sean Cash]

duh!!!
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Just wait until the real rep gets on the phone with a Bronx accent.

[JayBallentine]

It enhances that guys' stature for sure. You got foreign chicks working for you, you must be a big deal! Especially when she's saying your name 3x in a message :-)

[MCNetwork]

A sexy foreign girl's voice makes a 1.49 factor much more palatable

[Chambo]

duh!!!
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Just wait until the real rep gets on the phone with a Bronx accent.

Or the Yiddish one

[JayBallentine]

Thank God it's not our job to do the selling. We are pretty good at passing you the ball though. Drain the three (sell the 1.49) or brick it. :-)

[JayBallentine]

A sexy foreign girl's voice makes a 1.49 factor much more palatable

You'll never be connected with anyone who would so much as consider for one second ever taking a 1.49 through UT. If / when you do - we are failing.

[Sean Cash]

1.49 is pretty common Jay. Believe it or not.

[JayBallentine]

1.49 is pretty common Jay. Believe it or not.

Yes. 1.49's are common. That's why I don't like "selling money." I like selling profits...

Me: "Hey Mr. Merchant, when you go on Google, and you search for your products or services in your area, do you see your stuff or your competitors?"

Merchant: "Them."

Me: "Well how much more money do you think they are making because they are there, and you are not?"

Merchant: "Never thought about that, definitely more."

Me: "If you came up at the top, how much money do you think you'd make?"

Merchant: "A lot more."

Me: "Well would you like to be there?"

Merchant: "Sure, but they probably had the money for that, and I don't."

Me: "No problem, I can get you a deal on these services, and a merchant loan."

Then, I get a quality deal approved for $20k. $12k goes to SEO company (TryCM), who in turn pays me $3k for the referral. I add on Yext Powerlistings for another $500 net. Might even throw in a video for another $750 net. Then set up another residual through Closely for about another $1k per year (depending on business type). All told, I got $2,400 base commission, $3k referral, and another $1,250 supplementary for $6,650 off one $20,000 funding... because I've taken Josh Mitchell's advice from 2007, I haven't sold them money, I sold them profits.

The guy has invested in services that will help him make more money, which in turn reduces the rate to which he will default.

A guy dumb enough to put himself in a position to need a 1.49 can never be sold that package. A dentist with impeccable credit just high debt / income ratio can.

See... as Josh Mitchell taught me in 2007, selling profits is... well it's more profitable.

[MCAVeteran]

all i can think of from this is, "Hello, my name is Peggy"

http://www.youtube.com/watch?v=N89SUvB3xe0

[JayBallentine]

Is that the same josh mitchell at retail capital?

Hope that SEO company is good. 95% of them don't deliver on what they promise. If you're going to sell profits, hopefully that service actually leads to profits. Otherwise, they're not going to like you very much.

if you sell them the dream, they need to realize it. if they come up with the dream and you just sell them the money, then they have only themselves to blame if it doesn't work. One path leads to really bad referrals/reviews for your company and the other leads to your client just being disappointed.

You are preaching to the choir my friend. :-)

[MCNetwork]

True. You can't sell the merchant on pipe dreams. You need to identify the existing need and work with the merchant to determine a reasonable ROI after paying back his advance. Your job as a funding specialist is to determine if the program is suitable for him. In some cases it's not, and this has to be honestly disclosed to him. If you really want the referral and repeat business, you have to become the merchant's advocate and win his trust by showing that you're looking out for his best interests. The ISOs that use the rape and pillage mentality of 1.40+ factors with 10% junk fees really give this industry a bad name and make it easy for legislators to scrutinize the MCA space.