[JayBallentine]

1.49 is pretty common Jay. Believe it or not.

Yes. 1.49's are common. That's why I don't like "selling money." I like selling profits...

Me: "Hey Mr. Merchant, when you go on Google, and you search for your products or services in your area, do you see your stuff or your competitors?"

Merchant: "Them."

Me: "Well how much more money do you think they are making because they are there, and you are not?"

Merchant: "Never thought about that, definitely more."

Me: "If you came up at the top, how much money do you think you'd make?"

Merchant: "A lot more."

Me: "Well would you like to be there?"

Merchant: "Sure, but they probably had the money for that, and I don't."

Me: "No problem, I can get you a deal on these services, and a merchant loan."

Then, I get a quality deal approved for $20k. $12k goes to SEO company (TryCM), who in turn pays me $3k for the referral. I add on Yext Powerlistings for another $500 net. Might even throw in a video for another $750 net. Then set up another residual through Closely for about another $1k per year (depending on business type). All told, I got $2,400 base commission, $3k referral, and another $1,250 supplementary for $6,650 off one $20,000 funding... because I've taken Josh Mitchell's advice from 2007, I haven't sold them money, I sold them profits.

The guy has invested in services that will help him make more money, which in turn reduces the rate to which he will default.

A guy dumb enough to put himself in a position to need a 1.49 can never be sold that package. A dentist with impeccable credit just high debt / income ratio can.

See... as Josh Mitchell taught me in 2007, selling profits is... well it's more profitable.