Results 1 to 12 of 12
Hybrid View
-
02-06-2013, 03:18 PM #1
- Join Date
- Jan 2013
- Location
- New York City
- Posts
- 409
Interesting finding
We have been testing some stuff we'll be rolling out soon. A teammate had the idea to split test foreign accented voices vs. American for our Interactive and Messenger products. After leaving 1,000 voicemails, the British girl kicked the American girls' butt - using identical script to identical vertical. The British chick also kicked the American girls' butt in the Interactive (Press 1 on steroids) testing.
So, word to the wise; hire British actresses to do your recordings!
-
02-06-2013, 03:35 PM #2
duh!!!
url.jpg
Just wait until the real rep gets on the phone with a Bronx accent.
-
02-06-2013, 03:48 PM #3
- Join Date
- Jan 2013
- Location
- New York City
- Posts
- 409
It enhances that guys' stature for sure. You got foreign chicks working for you, you must be a big deal! Especially when she's saying your name 3x in a message :-)
-
02-06-2013, 06:14 PM #4
-
02-06-2013, 05:04 PM #5
- Join Date
- Sep 2012
- Location
- New York, NY
- Posts
- 1,780
A sexy foreign girl's voice makes a 1.49 factor much more palatable
-
02-06-2013, 06:22 PM #6
- Join Date
- Jan 2013
- Location
- New York City
- Posts
- 409
Thank God it's not our job to do the selling. We are pretty good at passing you the ball though. Drain the three (sell the 1.49) or brick it. :-)
-
02-06-2013, 06:48 PM #7
- Join Date
- Jan 2013
- Location
- New York City
- Posts
- 409
-
02-06-2013, 06:53 PM #8
1.49 is pretty common Jay. Believe it or not.
-
02-06-2013, 09:05 PM #9
- Join Date
- Jan 2013
- Location
- New York City
- Posts
- 409
Yes. 1.49's are common. That's why I don't like "selling money." I like selling profits...
Me: "Hey Mr. Merchant, when you go on Google, and you search for your products or services in your area, do you see your stuff or your competitors?"
Merchant: "Them."
Me: "Well how much more money do you think they are making because they are there, and you are not?"
Merchant: "Never thought about that, definitely more."
Me: "If you came up at the top, how much money do you think you'd make?"
Merchant: "A lot more."
Me: "Well would you like to be there?"
Merchant: "Sure, but they probably had the money for that, and I don't."
Me: "No problem, I can get you a deal on these services, and a merchant loan."
Then, I get a quality deal approved for $20k. $12k goes to SEO company (TryCM), who in turn pays me $3k for the referral. I add on Yext Powerlistings for another $500 net. Might even throw in a video for another $750 net. Then set up another residual through Closely for about another $1k per year (depending on business type). All told, I got $2,400 base commission, $3k referral, and another $1,250 supplementary for $6,650 off one $20,000 funding... because I've taken Josh Mitchell's advice from 2007, I haven't sold them money, I sold them profits.
The guy has invested in services that will help him make more money, which in turn reduces the rate to which he will default.
A guy dumb enough to put himself in a position to need a 1.49 can never be sold that package. A dentist with impeccable credit just high debt / income ratio can.
See... as Josh Mitchell taught me in 2007, selling profits is... well it's more profitable.Last edited by JayBallentine; 02-06-2013 at 09:40 PM.
-
02-07-2013, 01:43 AM #10
all i can think of from this is, "Hello, my name is Peggy"
http://www.youtube.com/watch?v=N89SUvB3xe0
-
02-07-2013, 07:14 AM #11
- Join Date
- Jan 2013
- Location
- New York City
- Posts
- 409
-
02-07-2013, 10:32 AM #12
- Join Date
- Sep 2012
- Location
- New York, NY
- Posts
- 1,780
True. You can't sell the merchant on pipe dreams. You need to identify the existing need and work with the merchant to determine a reasonable ROI after paying back his advance. Your job as a funding specialist is to determine if the program is suitable for him. In some cases it's not, and this has to be honestly disclosed to him. If you really want the referral and repeat business, you have to become the merchant's advocate and win his trust by showing that you're looking out for his best interests. The ISOs that use the rape and pillage mentality of 1.40+ factors with 10% junk fees really give this industry a bad name and make it easy for legislators to scrutinize the MCA space.