Great points, and agreed. It is a tough sell, but you hit the nail on the head with Educating the customers.

This is an environment we are all subject to, and most of the time small business owners are so tunnel-visioned on their day-to-day ops, the last thing they are up on is the Fed's rate hikes, where LIBOR is sitting, and how that affects them. They truly appreciate someone guiding them through the landscape and how they and their options fit. Products may be getting more expensive, but Consultative Service is the Value what wins for all parties in the end.

-FundingStrategist
https://fundingstrat.com