[DonMcGrath]

Kabbage has a number of advantages, brand and speed of funds, being some, and they’re driving the idea that their strategy works better than everyone else’s, because they have big numbers to support this.

This allows them to attract bigger investors, bigger jv partners, bigger affiliates, etc. Kabbage’s lead source model is different in some cases as well; one of them generates about 20,000 opt ins a month, from various web and display properties.

Kabbage covers all the costs to generate these leads, but only the costs are paid upfront, no profit to the lead generator. The leads aren’t just for funding but for processing as well, and any other service they offer. When each lead closes, the lead distributor then makes a percentage from each closed deal and that’s how they profit.