[MCNetwork]

UCC's have a higher conversion rate only because these merchants are already familiar with the product. The conversion rate from cold calling D&B lists or internal client lists will probably be half of that of a UCC list. It's not impossible but it will require a great deal of effort from your team. If you can provide ancillary services besides a cash advance and if you have a well rounded toolbox of lenders/funders then you'll be well positioned to monetize each contact. If you're only offering an MCA or short-term business loan, then you'll find yourself at a disadvantage.

If you only have a hammer, every problem looks like a nail. Make sure you have other tools in your belt. You should be able to service a wide spectrum of financing needs in order to bring the most value to the table.