The Funding Floor?
Need a Funder or Vendor? START HERE

Page 1 of 6 123456 LastLast
Results 1 to 25 of 146

Hybrid View

  1. #1
    Senior Member Reputation points: 5110 LJH365's Avatar
    Join Date
    May 2014
    Location
    NY, NY
    Posts
    165

    The Funding Floor?

    Anybody ever heard of this?

    Apparently its a portal where brokers can post deals they need homes for and lenders can compete on those deals?

    Spoke to a guy earlier today who (I think) runs it or uses it. He was surprised I never heard of it.

    Sounded a little sketchy to my ears, so I was wondering if anyone else had any experience with it.

    Thanks
    Sean Hawley
    CEO
    BLF
    Bright Light Freight
    shawley@brightlightfreight.com.com
    631-210-6327
    SBA, Term Loans, LOC, MCA & Equipment Finance (Transportation & Trucking)

  2. #2
    Senior Member Reputation points: 3250
    Join Date
    Sep 2016
    Posts
    169

    went after my company yesterday as well
    Irving Winograd
    Unique Funding Solutions
    646-460-3139

  3. #3
    Veteran Reputation points: 158919 J.Celifarco's Avatar
    Join Date
    Oct 2012
    Location
    New York
    Posts
    2,505

    I have been receiving emails from them but have no idea what they are about.. If someone else can figure it out let me know
    John Celifarco
    Managing Partner
    Horizon Funding Group

    3423 Ave S
    Brooklyn, NY 11234
    T: (347) 773-3990 | F: (718) 795-1990
    Linkedin: Profile
    Email: john@horizonfundinggroup.com

  4. #4
    Senior Member Reputation points: 15507
    Join Date
    Dec 2016
    Location
    Brooklyn N.Y.
    Posts
    428

    So it's actually an amazing idea to prevent backdooring, the founder has a successful history as far as building tech startups.
    The problem is you can't really underwrite the deals properly, and a lot of funders I spoke to, don't like to use it.

    It's a great piece of software though.
    High risk paper

  5. #5
    Senior Member Reputation points: 218103
    Join Date
    Feb 2017
    Posts
    3,347

    I spoke with them last year, I guess it's finally starting to move.
    It was in beta when I spoke with them in July. I guess they've launched full-force.
    They were marketing it to me, as a broker, to put deals up there. Sounded like a solid platform, they do their own soft pull for the lenders, as well, to give them a FICO range.
    I never tried it, would love to hear an experience.

  6. #6
    Senior Member Reputation points: 99426
    Join Date
    Sep 2012
    Location
    New York, NY
    Posts
    1,780

    Received emails from them as well. I have no idea what they're about.

  7. #7
    Banned Reputation points: 179851
    Join Date
    Jun 2017
    Posts
    2,049

    I had this idea a while ago.

    It only works if you actually do a credit pull, check for defaults, do everything.

    Which is going to be too costly.

    Then you run into lenders who use different systems, so then what, you have to pull the same thing on multiple platforms?

    If you dont do EVERYTHING to the lenders satisfaction - you will run into a lot of declines at closing...

    Which will piss brokers off and kill deal flow

    In theory its a great idea, and I hope you can work out the kinks....
    Last edited by ryan $; 05-08-2018 at 03:25 PM.

  8. #8
    Member Reputation points: 12 fundingfloor's Avatar
    Join Date
    Feb 2017
    Location
    The Meatpacking District, NY
    Posts
    38

    Hey Sean,

    Great speaking to you earlier. For everyone else on the thread; The Funding Floor is a marketplace for alternative financing, specifically MCA.

    For IOS's it allows them to submit their deals to multiple lenders without the risk of getting backdoored and without destroying their merchants credit.

    For Funders it allows them to source more deal flow and filter the deal flow based on things like business type, revenue, location, etc.

    We have a ton of great features that allow you to bid/counter bid, message each other, upload/exchange files, and close deals. 1 deal will have one page. No matter how many bids or messages you place or receive. You will see it all in one pace. Forget overloaded inboxes.

    If you have any questions feel free to reach out to hello@thefundingfloor.com and I'll be happy to answer any questions.

  9. #9
    Senior Member Reputation points: 337126
    Join Date
    Mar 2015
    Location
    Rock Ridge
    Posts
    3,461

    Quote Originally Posted by fundingfloor View Post
    Hey Sean,

    Great speaking to you earlier. For everyone else on the thread; The Funding Floor is a marketplace for alternative financing, specifically MCA.

    For IOS's it allows them to submit their deals to multiple lenders without the risk of getting backdoored and without destroying their merchants credit.

    For Funders it allows them to source more deal flow and filter the deal flow based on things like business type, revenue, location, etc.

    We have a ton of great features that allow you to bid/counter bid, message each other, upload/exchange files, and close deals. 1 deal will have one page. No matter how many bids or messages you place or receive. You will see it all in one pace. Forget overloaded inboxes.

    If you have any questions feel free to reach out to hello@thefundingfloor.com and I'll be happy to answer any questions.
    Hi FundingFloor,

    Can you kindly ask your "Business Development Person" who e-mailed me late yesterday to kindly answer my questions in the response sent?
    Hedley Lamarr......That's Hedley

  10. #10
    Senior Member Reputation points: 337126
    Join Date
    Mar 2015
    Location
    Rock Ridge
    Posts
    3,461

    Quote Originally Posted by kevinhenry0527 View Post
    Hi FundingFloor,

    Can you kindly ask your "Business Development Person" who e-mailed me late yesterday to kindly answer my questions in the response sent?
    Still no answer.....
    Hedley Lamarr......That's Hedley

  11. #11
    Member Reputation points: 12 fundingfloor's Avatar
    Join Date
    Feb 2017
    Location
    The Meatpacking District, NY
    Posts
    38

    Quote Originally Posted by kevinhenry0527 View Post
    Hi FundingFloor,

    Can you kindly ask your "Business Development Person" who e-mailed me late yesterday to kindly answer my questions in the response sent?

    Did they follow up? I was told they did. If not email us hello@thefundingfloor.com and put your DF name in the subject so I can find it.

  12. #12
    Senior Member Reputation points: 337126
    Join Date
    Mar 2015
    Location
    Rock Ridge
    Posts
    3,461

    Quote Originally Posted by fundingfloor View Post

    Did they follow up? I was told they did. If not email us hello@thefundingfloor.com and put your DF name in the subject so I can find it.
    Not really-called my cell late yesterday afternoon so obviously read my e-mail as I never post my cell here. I asked to respond to my e-mail so we could schedule a call. Did not do ask asked, but I had another BDO from your organization reach out to me by e-mail late last evening.
    Hedley Lamarr......That's Hedley

  13. #13
    Senior Member Reputation points: 51665
    Join Date
    Mar 2016
    Posts
    657

    I also got his email yesterday. Didn't really get how it's profitable for a funding company to get on board as it seems like there will just be a ton of free underwriting without any closed deals. Waste of time and resources.
    From a brokers perspective, I get why it can be advantageous. Shotgun a deal to as many Funders as possible (through 1 platform- The Funding Floor) and only have the merchant's credit hit once, wait until the funders bid on the merchant. Go with the best offer, and call it a day

    Unless I misunderstood...

  14. #14
    Senior Member Reputation points: 99426
    Join Date
    Sep 2012
    Location
    New York, NY
    Posts
    1,780

    Quote Originally Posted by NoBigDeal View Post
    I also got his email yesterday. Didn't really get how it's profitable for a funding company to get on board as it seems like there will just be a ton of free underwriting without any closed deals. Waste of time and resources.
    From a brokers perspective, I get why it can be advantageous. Shotgun a deal to as many Funders as possible (through 1 platform- The Funding Floor) and only have the merchant's credit hit once, wait until the funders bid on the merchant. Go with the best offer, and call it a day
    If only it were that easy. Now you have to compete with the other 3 brokers that the merchant is working with. If the merchant only worked with the Funding Floor broker, then the model would make sense. But that's not real life, especially if the merchant was found on a UCC list.
    Last edited by MCNetwork; 05-08-2018 at 03:44 PM.
    Archie Bengzon
    Jumpstart Capital
    archie@jumpstartcapital.biz
    www.jumpstartcapital.biz

  15. #15
    Member Reputation points: 12 fundingfloor's Avatar
    Join Date
    Feb 2017
    Location
    The Meatpacking District, NY
    Posts
    38

    Hey Archie,

    Each deal can only be submitted to the platform once in a given time period based on a few factors. If you are the first to upload the deal, the next broker to submit the deal will have it rejected during the exclusivity period. There can never be the same deal on the platform with more than one broker, our software won't process that.

  16. #16
    Member Reputation points: 12 fundingfloor's Avatar
    Join Date
    Feb 2017
    Location
    The Meatpacking District, NY
    Posts
    38

    We certainly agree on the benefits for the brokers and the merchants.

    As for funders, I'm not sure why you would think this is a waste of time. Since we do not charge brokers nor are they risking getting back doored, they are sending all their deals, not just the last second stuff that they can't fund.

    So we are growing your deal flow. We also have filters you can create, so you can only be alerted to deals you like. I.e. credit levels, deposit amounts, location, industry, etc. You can create as many filters as you'd like and only get alerted when a filter hits.

    Finally, the offers you are putting in are soft offers. Funders on the platform are usually able to put these offers on in a few minutes. Once you are awarded a deal you can then spend more time underwriting.

    No lender can see any other lenders offers.

    Our goal is to help the right deals find the right funders as quickly and automated as possible.

  17. #17
    Senior Member Reputation points: 86884
    Join Date
    Feb 2018
    Posts
    1,349

    didn't a company try this model and ended up funding deals themselves eventually and sent out all the low credit deals to other funders? I am not a fan of this model at all. an ISO should have his/her rolodex list of funders they have relationships with to submit deals to (some do soft pulls) and get the deals done direct without going through a portal like this.

    https://www.lendio.com/


    For IOS's it allows them to submit their deals to multiple lenders without the risk of getting backdoored and without destroying their merchants credit. - what data do the funders see to ensure deals won't get backdoored? Will your co PG that in writing?

    For Funders it allows them to source more deal flow and filter the deal flow based on things like business type, revenue, location, etc. - funders are sending deals through you to mask their direct submissions to funders?
    Last edited by fundingsmbs; 05-08-2018 at 03:54 PM.

  18. #18
    Member Reputation points: 12 fundingfloor's Avatar
    Join Date
    Feb 2017
    Location
    The Meatpacking District, NY
    Posts
    38

    Quote Originally Posted by fundingsmbs View Post
    didn't a company try this model and ended up funding deals themselves eventually and sent out all the low credit deals to other funders? I am not a fan of this model at all. an ISO should have his/her rolodex list of funders they have relationships with to submit deals to (some do soft pulls) and get the deals done direct without going through a portal like this.

    https://www.lendio.com/


    For IOS's it allows them to submit their deals to multiple lenders without the risk of getting backdoored and without destroying their merchants credit. - what data do the funders see to ensure deals won't get backdoored? Will your co PG that in writing?

    Funders see everything they'd normally see except any information that would identify the identity of a merchant. You can take a look at a live deal here and see for yourself: [url]https://www.thefundingfloor.com/guests/deals/bxkv

    For Funders it allows them to source more deal flow and filter the deal flow based on things like business type, revenue, location, etc. - funders are sending deals through you to mask their direct submissions to funders?
    Funders cannot submit deals to the platform, only brokers can.
    Last edited by fundingfloor; 05-08-2018 at 04:20 PM. Reason: Color change.

  19. #19
    Senior Member Reputation points: 99426
    Join Date
    Sep 2012
    Location
    New York, NY
    Posts
    1,780

    Yes but I was referring to the other brokers who are NOT on the Funding Floor platform.
    Archie Bengzon
    Jumpstart Capital
    archie@jumpstartcapital.biz
    www.jumpstartcapital.biz

  20. #20
    Senior Member Reputation points: 49940
    Join Date
    Aug 2014
    Posts
    620

    They reached out to me and I signed up as a funder on there, We'll see how it goes. From my understanding ISO's submit their deals into the portal and I am able to view each sub and make soft approvals on them based off the docs submitted.

  21. #21
    Member Reputation points: 12 fundingfloor's Avatar
    Join Date
    Feb 2017
    Location
    The Meatpacking District, NY
    Posts
    38

    Yup, 100% correct.

  22. #22
    Senior Member Reputation points: 86884
    Join Date
    Feb 2018
    Posts
    1,349

    fundera does this model as well and pays the broker 1/2 of their commission which comes out to 1% of the loan amount. this lending tree model is in play with several online platform companies already. it's a better fit for direct marketing and you can earn a referral fee for funders who sell the deals themselves and pay your co a small fee.

  23. #23
    Senior Member Reputation points: 99426
    Join Date
    Sep 2012
    Location
    New York, NY
    Posts
    1,780

    Most funders have very similar underwriting criteria and buy rate matrices. Wouldn't you end up with a logjam of funders who are offering identical numbers? For example, YSC and Mantis offer the same types of terms for C/D paper.

    It's really up to the broker to set the right commission to sell the deal.
    Archie Bengzon
    Jumpstart Capital
    archie@jumpstartcapital.biz
    www.jumpstartcapital.biz

  24. #24
    Senior Member Reputation points: 301165
    Join Date
    Jun 2015
    Posts
    3,312

    what will the commission be and how many credit pulls will merchant have ?

  25. #25
    Member Reputation points: 12 fundingfloor's Avatar
    Join Date
    Feb 2017
    Location
    The Meatpacking District, NY
    Posts
    38

    The Funder submits the initial offer. They can create as many variations of offers per deal as they'd like. As part of that they can set any commission they'd like.

    Brokers have the opportunity to accept or counter any of the deals as well.

    Brokers decide what deal they want so it's up to them to get the best deal possible for themselves and their merchants.

    As for credit pulls.. it's one pull per deal. We're trying to help merchants as much as possible here.

Similar Threads

  1. Floor Plan Financing
    By John Smith in forum Merchant Cash Advance
    Replies: 10
    Last Post: 01-25-2018, 03:08 PM
  2. Replies: 2
    Last Post: 01-25-2018, 11:21 AM
  3. Looking for finace on an Auto Floor plan.
    By phantompip in forum Deal Bin
    Replies: 0
    Last Post: 07-21-2016, 01:57 PM
  4. Replies: 0
    Last Post: 06-06-2016, 10:33 AM
  5. Floor Rate?
    By fundgorilla in forum Merchant Cash Advance
    Replies: 28
    Last Post: 08-29-2014, 05:22 PM


Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  


INDUSTRY ANNOUNCEMENTS

Credibly secures third securitization
Lendica partners w/ EBizCharge
Pipe plans to fund $1B to SMBs


DIRECTORY