Results 1 to 6 of 6
Hybrid View
-
07-18-2014, 04:07 PM #1
- Join Date
- Oct 2013
- Location
- Designer
- Posts
- 597
Direct mail to Email Comparison
Minimum start up cost to be effective
Direct Mail - $6000 - $10000
Email - $0
Ongoing Costs
Direct Mail - $10,000 - $30,000 min per month for dependable volume
Email - $0 - $5,000 min per month for dependable volume
Targeting
Direct Mail - Target by industry 5 -10 % max mistake rate
Email - Target by industry, 10 - 70% mistake rate
Fastest Response time
Direct Mail - Within a week to 3 weeks
Email - Within 15 minutes
Barriers
Direct Mail - Postage, intrgrity of mailing company
Email - Delivery, clicks, spam, Isp
Saturation
Direct Mail - Well known, can obtain at least a glance at copy
Email - Highly saturated, difficult to stand out
Difficulty level
Direct Mail - Easier to ensure prospect will at least see message. Easier to get eyes on and copy what's working
Email - Difficult to mass target, easier to personalize. Hard to acquire copy that works
Recurring responses over time
Direct Mail - More, from letters stored for later or another set of eyes on letter.
Email -Few, from emails delivered late or discovered in spam.
-
08-13-2014, 01:09 PM #2
If your marketing budget is tight I suggest calling and emailing first to drum up business then reinvesting the cash flow into direct mail.
My Business Loan clients that are having the most success are emailing, calling 'and' sending mailers.
Direct Mail is making a huge comeback in the Lending sector because every thinks it's too expensive so the rich keep getting richer.
Similar Threads
-
Direct Mail Cash Advance Leads
By statewide in forum PromotionsReplies: 4Last Post: 07-01-2014, 06:32 AM -
Direct Capital/CIT Group
By isaacdstern in forum Merchant Cash AdvanceReplies: 9Last Post: 06-26-2014, 10:26 AM -
Looking For A Direct Funder For Sales Leaseback
By 1StopFunding in forum All Other LendingReplies: 3Last Post: 03-21-2014, 02:37 PM -
Direct mail
By Xasharyp in forum Merchant Cash AdvanceReplies: 4Last Post: 02-21-2014, 01:20 PM -
Goodie for ISO's - Direct Mail Copy Freebie
By JayBallentine in forum PromotionsReplies: 4Last Post: 10-08-2013, 08:50 AM