I can say that direct mailing is much more effective than email marketing as it offers reliable returns with negligible costs. It is highly targeted.

Moreover, if you personalize the direct mail, there is a great chance for people to open it and respond to it thereby the company can increase the ROI. So the advantage of direct mail marketing in developing a business is great.

In the case of emails, there can be spams. So there is no way that you get a good rate of response from the consumers. I think direct mailing is a better option.

If anyone of you use direct mail for your business, just share about how did you deal with it and what about the response from customers?