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  1. #1
    Senior Member Reputation points: 57713
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    iso reps are just sales people. you see there's two types of people in this world sellers and buyers. you either buying or your selling. you got sold ! they pitched some BS and you bought it instead of properly reading the underwriting criteria and brokering the deal accordingly.

    iso reps have nothing to do with approvals or negotiations, that comes down to pure numbers and ownership. the iso rep is a myth. a mirage. a reminder to send your deals. don't get sold. sell

  2. #2
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    Quote Originally Posted by Don Dolla View Post
    iso reps have nothing to do with approvals or negotiations, that comes down to pure numbers and ownership. the iso rep is a myth. a mirage.
    From a guy who just moments ago wanted to see more stories about ISO reps that sell 45mm or whatever. Which is it? You must realize that many ISO reps are crucial to approvals and negotiations. Find good ones, even if they are young.

  3. #3
    Senior Member Reputation points: 49940
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    Quote Originally Posted by Don Dolla View Post
    iso reps are just sales people. you see there's two types of people in this world sellers and buyers. you either buying or your selling. you got sold ! they pitched some BS and you bought it instead of properly reading the underwriting criteria and brokering the deal accordingly.

    iso reps have nothing to do with approvals or negotiations, that comes down to pure numbers and ownership. the iso rep is a myth. a mirage. a reminder to send your deals. don't get sold. sell
    Have to disagree here bud at least when it comes to Yellowstone ISO reps. Can't speak for other companies though.

  4. #4
    Karen37a
    Guest
    Quote Originally Posted by Anthony@yellowstone View Post
    Have to disagree here bud at least when it comes to Yellowstone ISO reps. Can't speak for other companies though.
    ha

    Me saying "Anthony help me"

    the 200k one will be in by next Friday...balances, they are cheap ( he sent me spreadsheets and graphs to the penny and said his arse is tight ) and want the deal to be Xyz...it fits on friday

  5. #5
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    Quote Originally Posted by Don Dolla View Post
    iso reps are just sales people. you see there's two types of people in this world sellers and buyers. you either buying or your selling. you got sold ! they pitched some BS and you bought it instead of properly reading the underwriting criteria and brokering the deal accordingly.

    iso reps have nothing to do with approvals or negotiations, that comes down to pure numbers and ownership. the iso rep is a myth. a mirage. a reminder to send your deals. don't get sold. sell
    This couldn't be farther from the truth. An ISO rep who does his or her job correctly has EVERYTHING to do with the approval that gets put on the table.
    Thank you,

    Lior Monus
    Business Development Manager
    CFG Merchant Solutions


    Direct: (646) 880-6764
    Cell: (516) 319-5826
    Fax: (646) 278-7322
    Lmonus@cfgms.com
    180 Maiden Lane New York, NY 10038

    www.cfgmerchantsolutions.com

  6. #6
    Senior Member Reputation points: 51397 DTFdowntofund's Avatar
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    Quote Originally Posted by Lmonus View Post
    This couldn't be farther from the truth. An ISO rep who does his or her job correctly has EVERYTHING to do with the approval that gets put on the table.
    I've been an ISO rep for years, and I can tell you that this is partially true. Few years ago I had 407 ISOs and managed them all by myself, until eventually I got a few assistants. They would handle the lower level partners / ones who would sporadically submit etc. and I would handle the better ones personally. Understanding this process is understanding that if you cherry pick a few funding houses in each tier, you'll be better off. Build a relationship with the rep there, and it's true.. in this industry and others "people do business with people they like". & here is no different. If you're signed on with 70 lenders, and send paper infrequently to all of them, you are not prioritized. I hate to say it, but I will give attention and priority 100% of the time to people I've done biz with for years / make money with. We'll do our due dilligence for all, but at the end of the day, having the relationship does afford you an edge.

    With that being said.. what I have come to find is having ISOs understand things from a funding aspect, and vice versa. I had a relationship with a shop I signed in 2014, great guys, funny as hell.. they came to visit me numerous times. Long story short, they had a 400k deal with me, and I pulled out all the stops of em'.. but at the time of funding, they were -47k in the bank when I pulled DL. NOTHING I could do, and yet the owner was so furious with me, he got on the phone, started screaming how he "knew we would do this, we are total bull**** /can't be trusted etc". Even threatened to get on a plane and come kill us lol. You eventually he did just that. It was pretty comical when he arrived, he was a good 6" shorter than me in heels, and 8" shorter than my boss and I almost wanted to pat him on the head when we were introduced. He was all bark and no bite. But nevertheless, I was being blamed for being a bad ISO relations manager, which I was not. It's a marriage of understanding what can be done vs things that cannot be manipulated. I have always tried to bridge the gap with understanding, but bottom line is I also get how much it sucks when you're on the retail end and your deal doesn't fund after all the work you put in. & at the end of the day, I respect that, and I let my guys vent as much as they want. It's a frustrating sucky situation. But being able to determine the difference between your rep sucking vs circumstances on the funding company / merchant, are where the real enlightenment comes from.

  7. #7
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    Quote Originally Posted by DTFdowntofund View Post
    I've been an ISO rep for years, and I can tell you that this is partially true. Few years ago I had 407 ISOs and managed them all by myself, until eventually I got a few assistants. They would handle the lower level partners / ones who would sporadically submit etc. and I would handle the better ones personally. Understanding this process is understanding that if you cherry pick a few funding houses in each tier, you'll be better off. Build a relationship with the rep there, and it's true.. in this industry and others "people do business with people they like". & here is no different. If you're signed on with 70 lenders, and send paper infrequently to all of them, you are not prioritized. I hate to say it, but I will give attention and priority 100% of the time to people I've done biz with for years / make money with. We'll do our due dilligence for all, but at the end of the day, having the relationship does afford you an edge.

    With that being said.. what I have come to find is having ISOs understand things from a funding aspect, and vice versa. I had a relationship with a shop I signed in 2014, great guys, funny as hell.. they came to visit me numerous times. Long story short, they had a 400k deal with me, and I pulled out all the stops of em'.. but at the time of funding, they were -47k in the bank when I pulled DL. NOTHING I could do, and yet the owner was so furious with me, he got on the phone, started screaming how he "knew we would do this, we are total bull**** /can't be trusted etc". Even threatened to get on a plane and come kill us lol. You eventually he did just that. It was pretty comical when he arrived, he was a good 6" shorter than me in heels, and 8" shorter than my boss and I almost wanted to pat him on the head when we were introduced. He was all bark and no bite. But nevertheless, I was being blamed for being a bad ISO relations manager, which I was not. It's a marriage of understanding what can be done vs things that cannot be manipulated. I have always tried to bridge the gap with understanding, but bottom line is I also get how much it sucks when you're on the retail end and your deal doesn't fund after all the work you put in. & at the end of the day, I respect that, and I let my guys vent as much as they want. It's a frustrating sucky situation. But being able to determine the difference between your rep sucking vs circumstances on the funding company / merchant, are where the real enlightenment comes from.
    Who were you an ISO rep for?

  8. #8
    Quote Originally Posted by pcfunder View Post
    Who were you an ISO rep for?

    Hey its Georgiana "Kristen" from WGF! Still in the industry I see
    Last edited by FundedBROTHA; 01-10-2020 at 10:25 AM.

  9. #9
    Senior Member Reputation points: 32977
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    Quote Originally Posted by DTFdowntofund View Post
    I've been an ISO rep for years, and I can tell you that this is partially true. Few years ago I had 407 ISOs and managed them all by myself, until eventually I got a few assistants. They would handle the lower level partners / ones who would sporadically submit etc. and I would handle the better ones personally. Understanding this process is understanding that if you cherry pick a few funding houses in each tier, you'll be better off. Build a relationship with the rep there, and it's true.. in this industry and others "people do business with people they like". & here is no different. If you're signed on with 70 lenders, and send paper infrequently to all of them, you are not prioritized. I hate to say it, but I will give attention and priority 100% of the time to people I've done biz with for years / make money with. We'll do our due dilligence for all, but at the end of the day, having the relationship does afford you an edge.

    With that being said.. what I have come to find is having ISOs understand things from a funding aspect, and vice versa. I had a relationship with a shop I signed in 2014, great guys, funny as hell.. they came to visit me numerous times. Long story short, they had a 400k deal with me, and I pulled out all the stops of em'.. but at the time of funding, they were -47k in the bank when I pulled DL. NOTHING I could do, and yet the owner was so furious with me, he got on the phone, started screaming how he "knew we would do this, we are total bull**** /can't be trusted etc". Even threatened to get on a plane and come kill us lol. You eventually he did just that. It was pretty comical when he arrived, he was a good 6" shorter than me in heels, and 8" shorter than my boss and I almost wanted to pat him on the head when we were introduced. He was all bark and no bite. But nevertheless, I was being blamed for being a bad ISO relations manager, which I was not. It's a marriage of understanding what can be done vs things that cannot be manipulated. I have always tried to bridge the gap with understanding, but bottom line is I also get how much it sucks when you're on the retail end and your deal doesn't fund after all the work you put in. & at the end of the day, I respect that, and I let my guys vent as much as they want. It's a frustrating sucky situation. But being able to determine the difference between your rep sucking vs circumstances on the funding company / merchant, are where the real enlightenment comes from.
    Hey Georgiana!

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