[pcfunder]

I've been an ISO rep for years, and I can tell you that this is partially true. Few years ago I had 407 ISOs and managed them all by myself, until eventually I got a few assistants. They would handle the lower level partners / ones who would sporadically submit etc. and I would handle the better ones personally. Understanding this process is understanding that if you cherry pick a few funding houses in each tier, you'll be better off. Build a relationship with the rep there, and it's true.. in this industry and others "people do business with people they like". & here is no different. If you're signed on with 70 lenders, and send paper infrequently to all of them, you are not prioritized. I hate to say it, but I will give attention and priority 100% of the time to people I've done biz with for years / make money with. We'll do our due dilligence for all, but at the end of the day, having the relationship does afford you an edge.

With that being said.. what I have come to find is having ISOs understand things from a funding aspect, and vice versa. I had a relationship with a shop I signed in 2014, great guys, funny as hell.. they came to visit me numerous times. Long story short, they had a 400k deal with me, and I pulled out all the stops of em'.. but at the time of funding, they were -47k in the bank when I pulled DL. NOTHING I could do, and yet the owner was so furious with me, he got on the phone, started screaming how he "knew we would do this, we are total bull**** /can't be trusted etc". Even threatened to get on a plane and come kill us lol. You eventually he did just that. It was pretty comical when he arrived, he was a good 6" shorter than me in heels, and 8" shorter than my boss and I almost wanted to pat him on the head when we were introduced. He was all bark and no bite. But nevertheless, I was being blamed for being a bad ISO relations manager, which I was not. It's a marriage of understanding what can be done vs things that cannot be manipulated. I have always tried to bridge the gap with understanding, but bottom line is I also get how much it sucks when you're on the retail end and your deal doesn't fund after all the work you put in. & at the end of the day, I respect that, and I let my guys vent as much as they want. It's a frustrating sucky situation. But being able to determine the difference between your rep sucking vs circumstances on the funding company / merchant, are where the real enlightenment comes from.

Who were you an ISO rep for?