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03-09-2015, 05:31 PM #1jotucker1983Guest
Michael,
Just curious, but why do you feel as though placing an ad in the middle of a thread that's discussing a totally different topic, is going to make people take your company seriously?
In relation to the topic again though, I never personally understood the concept of a "Lead Company". At the core of a Broker's business, the Broker is really just a lead generator for his Lenders, they function as a way to reduce down the Lender's operating expenses/improve profitability.
If a "Lead Company" claims they are selling high quality (ready to fund) merchants, why aren't they closing their own deals? Maybe it's a difference in terminology, because I believe you have "data" and you have "leads," and I hear some of the lead companies referring to "data" as a "lead".
Data is just business intelligence, it's information on a business or a group of businesses, and as a Sales Professional it's your job to take that data and create a sales pipeline with it.
Then you have Leads, which are actual interested prospects in the services/products that you have to offer, and I truly believe those can only be generated in-house or externally through a contracted referral source.Last edited by jotucker1983; 03-09-2015 at 05:36 PM.
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03-09-2015, 05:37 PM #2
Reputation points: 220
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- Feb 2015
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06-02-2015, 09:30 AM #3
and this is why I tested one of the biggest lead generation companies by filling out information on their website asking for 100K for a successful restaurant. And I got exactly what I expected - an email requesting my last 6 months statements and a credit application with the lead generation company's name on the top of it. No wonder why all the "leads" they sell are hard-to-fund industries or a contractor asking for 10 Mill to purchase property who grosses 150K/yr
in other non-mca forums I participate in, this behavior would have resulted in his posts being deleted and/or banning the poster. No one wants to see this in just about every thread from several small funding companies.
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