[jotucker1983]

John

90-95% of people who enter the sales industry...Finance, stockbrokers, insurance mortgages, mca ....quit or get bankrupted.If people want to be the 5-10% they need to be coachable.

Okay but how are you "coaching" them? Is your coaching just the typical stuff such as telling them to talk slow, breathe, make 300 calls a day out of the Yellow Pages, memorize a script, and overcome objections?

Or is the coaching based on secondary market research to produce business intelligence on prospective clients, building a network, crafting unique solutions, and crafting unique marketing communications? The former does nothing to help an agent in today's landscape, the latter is the foundation of an agent's success in today's landscape.

#1 Stay Postive and believe you can be one of them

#2 Increase your sales ability ( phone sales)

So you are doing nothing but preaching the same stuff that has nothing to do with anything. You can only "stay positive" for so long following a failing strategy. And in terms of "sales ability", these mumbo jumbo "mind tricks" don't work and have never worked on any merchant.

80% of agents/brokers are failing because they aren't being provided the resources that the 20% of agents/brokers have. Which makes sense because if everybody had the resources, there wouldn't be a top 20%.

Also understand something, "calling merchants on the phone" is not a "strategy". Telephone, email, mail, fax, text messaging.....these are just ways to communicate.

What makes the communication effective, have high conversion ratings, and profitable, is if the communication is being done to the right prospects, who are in the market for said services, and your services have been customized to fulfill their current needs. In order to produce said effective communication, you have to craft strategic plans.