[DonMcGrath]

Definitely some simple yet profound concepts here, relationships or referrals are always the way to go, but if you don’t have them or can’t create them, your best client is always one simple phone call away.

If you know how to speak well, and can retain new information, you will never become obsolete no matter how digital this world becomes. Years before technology became so prevalent in society, million dollar deals were done over the phone and face to face, and people tend to work with people they like or trust. That feeling that can always be recreated with the right words and the right voice at the right time to the right person.

Whether you go broad or niche, make sure you understand what your target client’s goals and desires are, show them how amazing, enjoyable, smooth, easy you’ll be at getting him there.
It’s easier to do this picking one industry at a time and doing your research into their challenges.

MCAs are tried and tested to be the easiest and quickest money - and someone who needs it, you don't have to do much selling. Honestly, a $500,000 cash-out real estate deal isn't uncommon. The question knowing how to find people that can't/won't go to a bank, and how to get in touch with them.

Work with open-minded people who have a big picture, not just "get them into debt and keep them there so that I can make money." That space is already very crowded. Keep your options open - Once you have a good lead source and/or steady business, then you can focus on what type of business you like doing the best. A $30,000 MCA paying 10 points might take as much work as a $5mm hard money real estate loan paying 2 points.

Look for the BEST unearned income (renewals, CC processing, LOC, factoring, whatever....)

Don't close yourself up to learning about new ideas.
It's worth splitting some commissions at the beginning in order to learn who the best funders are.

Work with those that know how to monetize creative ideas so you have more options up your sleeves. There are many ways to money off of the BANKABLE merchants by giving them a truly bankable products, just just "debanked" merchants who are need sub-prime funding.

Merchants may trust you more if you have other options.
Merchants may not trust you as much if you present them too much information.
As a rule, merchants are stupid about our industry. Don't treat them like that, but don't be surprised when they are willing to pay higher premiums because they don't understand the product you're presenting to them.

Figure out if you should charge PSFs or not. Every ISO out here has their own opinion.

If you have the money, syndicate!!

Watch the "Activity Feed" of DF (just make sure to ignore the ones who post about 15 posts every day - they have nothing better to do). There are some wonderful people here who are either direct lenders who want to help you learn (I'll shout out to Kevin Henry) or finance experts who aren't just selling loans (Richard Gerard), or some nice ISOs who are honestly trying to direct you as a courtesy (CraaaCraaa Radio) I assume because they have plenty of business themselves. However, it's likely worth co-brokering at least until you've built yourself up.

Everyone here has an agenda. I hope it's to make money with you, rather than to steal your business.

The most important things are. Learn how to do it yourself before you try to teach or lecture others.And keep a positive attitude. It is the biggest downfall of salespeople.
Everyone wants to have sales handed over to them then place them somewhere and not do the harder part of dialing out to find the merchant, collecting documents,**closing** or creating seo then dialing out to speak to the merchant, or going door to door then following up by dialing out to the merchant.Or getting referrals then dialing out to the merchants. Then the follow up call # 1, # 2, #3-#7...renewal calls , etc etc **closing**

( dialing. If you do not like the phone this isn't for you. Unless you legitimately have money to fund the deals, someone will send you the merchants they find)

The key is in convincing the merchant to follow thru with the IDEA of doing it, and to do it with you and not someone else. Once they are convinced or "sold" and they are a qualified merchant, almost anyone can follow up from that point, and that's where some people want to take over to take a piece of the commission. Most people can only close the merchants who are desperate or one step away from bankruptcy, nonqualified...liens, nsfs etc. When the merchants can go anywhere they want, it takes more skill to get to them...the laydown usually are not qualified.

Numbers talk and bs walks. And the best person on the phone or the ones with the highest production numbers will have rocks thrown at them from jealousy.( like all sales rooms).Sharpen your sales skills. So you can close fairly easily and have time to chat, type..go boating.No matter what this is a tough competitive industry not for the faint of heart. but you are rewarded $$

Be wary of people who say they are experts then ask rookie questions and do not know how to make an effective cold call or warm call because we are in the phone call business.

[Elliot_Kay]

My names Elliot. I’m a new Funder with Ace and I’m looking to get some money out on the streets TODAY. Send me your deals. Will reply instantly.

I’ll take everything you got; high risk is not a problem. I don’t care how many positions the merchant has already...

Elliot@acefundingllc.com