[WestCoastFunding]

Ask. Ask them whose name is on their contracts and from whose account to expect funds from. If they stammer or say "it depends", you pivot.

100%. If you confront them with "is this your own money on your own books, or are you white labeling" they'll generally be straight-up.

I should note: Midnight has been asked a number of times if he's a direct funder or white-labeler, and he always gave vague answers. That was a big warning sign.

[Pete123]

I though Fundrock was the funder for Midnight, Its hard to keep up with all these

[ryan $]

Setting up an entire backend for Funding and management...... is a huge undertaking.

Yellowstone, and a few other platforms exist....so out of the box you can start funding deals.

This is not white labeling.

[ryan $]

Cresthill a direct lender.... sometimes gives white labeled Everest Contracts. I just Funded one last week.

Theres a lot of intertwined things. White Labeling whatever.....

Ive been on the Lending Side. Using someone elses platform is beneficial. Who has the money/time to build out their own? Certainly not me.

The value of Time/Money is a magical thing. The amount of money and time spent building out your own backend..... is not worth it - just use someone elses platform and put that money out on the street.

[WestCoastFunding]

Cresthill a direct lender.... sometimes gives white labeled Everest Contracts. I just Funded one last week..

No, Mantis is a direct funder. Cresthill is a brokerage. If you submit and ask to keep everything on their own paper, they will.

But here’s the thing: mantis/Cresthill is an established player, and you know exactly what you’re getting. When you’re dealing with a white labeler you have no idea how many hands it’s going to touch. And for what?