[Pete123]

This is why I run away from white labelers.

How do you know who is white labeling, when on some deals you only find out until they send you the COJ.

[HDF]

How do you know who is white labeling, when on some deals you only find out until they send you the COJ.

Ask. Ask them whose name is on their contracts and from whose account to expect funds from. If they stammer or say "it depends", you pivot.

[WestCoastFunding]

Ask. Ask them whose name is on their contracts and from whose account to expect funds from. If they stammer or say "it depends", you pivot.

100%. If you confront them with "is this your own money on your own books, or are you white labeling" they'll generally be straight-up.

I should note: Midnight has been asked a number of times if he's a direct funder or white-labeler, and he always gave vague answers. That was a big warning sign.

[Pete123]

I though Fundrock was the funder for Midnight, Its hard to keep up with all these

[ryan $]

Setting up an entire backend for Funding and management...... is a huge undertaking.

Yellowstone, and a few other platforms exist....so out of the box you can start funding deals.

This is not white labeling.

[ryan $]

Cresthill a direct lender.... sometimes gives white labeled Everest Contracts. I just Funded one last week.

Theres a lot of intertwined things. White Labeling whatever.....

Ive been on the Lending Side. Using someone elses platform is beneficial. Who has the money/time to build out their own? Certainly not me.

The value of Time/Money is a magical thing. The amount of money and time spent building out your own backend..... is not worth it - just use someone elses platform and put that money out on the street.

[WestCoastFunding]

Cresthill a direct lender.... sometimes gives white labeled Everest Contracts. I just Funded one last week..

No, Mantis is a direct funder. Cresthill is a brokerage. If you submit and ask to keep everything on their own paper, they will.

But here’s the thing: mantis/Cresthill is an established player, and you know exactly what you’re getting. When you’re dealing with a white labeler you have no idea how many hands it’s going to touch. And for what?

[WestCoastFunding]

How do you know who is white labeling, when on some deals you only find out until they send you the COJ.

I guess there's no perfect way to tell. Essentially, we know who all the top players are. If I'm unsure I'll look them up on here. If I don't get the answer I'm seeking - especially when it comes to the new guys - I start off by assuming they're white-labeling. Then I look at the ISO agreement: does it look like the YSC template that we've all seen? When you ask what their box is, and they recite the box of the main funders that allow white-labeling, thats a tell. I also look to how the commission is structured.