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07-03-2014, 08:08 AM #3
- Join Date
- May 2014
- Posts
- 317
I think for brokers just starting now it would be tough to build a brand. If you have a broker who has been around a while and has money on the street also then chances are that broker's relationships and AR may allow him to ride along side with the big boys. I think the key is to have some skin in the game because you're right, big comms won't be here forever and if the average CPA keeps rising due to higher competition the only way to sustain is to have that AR and/or like you mentioned have some referral sources and proprietary lead sources.
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