[WestCoastFunding]

The merchant is required to put up high priced, valuable, assets such as real estate, cars, jewelry, artwork, etc. They get an approval for let's say 50% LTV, but the cost/payback cycle they are provided with, is very similar to or worse than, a merchant cash advance

Well, id say it's often worse. While WBL can go longer deals, a 1.70 on 18 months is still a 1.70.

[Funder Mark]

Well, id say it's often worse. While WBL can go longer deals, a 1.70 on 18 months is still a 1.70.

You are not understanding the appeal. First, they are offering seriously longer terms than most of the unsecured space. Secondly, they offer weekly and I am told sometimes monthly payments. Third, they will do deals NOBODY else will do.