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07-03-2014, 02:51 AM #1
The future of brokers
There are a lot of changes looming on the horizon...
Technology is connecting merchants directly with lenders in a fast, simple fashion. Companies like fundera, buynance, and surely others are tapping into this technology to aim for volume-based market grabs (no disrespect to them, it's genius).
Originator's portfolios are being damaged by high commission payouts (CAN Capital paying 17 points up-front PLUS the funded amount on 18-month terms with a 1.24 buy rate). How long will high commissions last?
Lenders are gaining market share and word-of-mouth advertising to end users. Their marketing efforts and branding are increasing almost exponentially.
Direct mail returns are diminishing rapidly. Pieces that used to yield 1.25-2% response rates are now dwindling to 0.5-1%.
Competition is picking up. Maxing out deals and expecting to fund them is no longer the norm, unless you have a referral or a unique lead source.
Big money is buying in. Lending club goes public, CIT is buying in, Pawnee leasing starts windset capital...
The question is: is this the BEST time to be a broker... or the worst?
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